My co-founder and I are building an open-source luxury clothing brand. The wash tag of each clothing item contains NFC tags encoded with exact garment specifications—including origin of materials, construction, dye process, sewing pattern, and hardware. This information is available at the tap of a phone.

The value proposition is that consumers will learn about and fall in love with the specifics of their clothes. In the high-end audio world or for those obsessed with cars, it is assumed that you know the engine, driver, or technology working in the background. We are bringing this obsession and curiosity to the foreground of the thought process for the luxury fashion consumer.